In the world of economic development and branding, going digital is all the buzz. So just what is digital marketing and exactly how can we utilize it to develop our businesses?
Digital Marketing Defined
Digital marketing is definitely the advertising and promotion of businesses along with their brands through digital media channels. Digital media, at the moment, includes websites, social networking, radio, television, mobile as well as kinds of traditionally non-digital media including billboards and transit signs. Essentially any marketing media which is delivered electronically is recognized as digital marketing.
This leaves only many forms of person-to-person (P2P) marketing, print advertising and direct marketing outside the digital marketing umbrella. Even then, print ads, direct mail, print directories, billboards and posters are starting to connect with their digital counterparts. With things like URL landing pages, QR codes, web banner advertising, online directories and text codes, traditional advertising and marketing typically includes a digital marketing connection.
Why the main focus on Digital Media?
The shift to digital media is being driven by marketing agencies, business people and consumers alike. The ever-improving demand for services to exhibit quantifiable results makes going digital a dream for the Queens NY Social Media Marketing Agency. Most digital media, including websites, social networking and mobile advertising is less difficult to follow than traditional marketing media such as print advertising.
For business people, many forms of digital advertising are very affordable. Possessing a web presence, engaging customers in conversations through social networking and e-mail marketing are inexpensive options to print advertising and direct mail. These digital channels are available to businesses of the size, and help to even playing field for start-ups, small companies and independent consultants seeking new clients.
For consumers, rapid pace of life makes digital advertising a must. When consumers are in need of products or services, gone are the days of thumbing via a phonebook to find them. Now, we whip out our mobile devices or visit our computers for answers – and that we see them fast.
Using Digital Media to develop Your Small Business and Brand
Regardless of what size your company is – small or large to medium-sized business / enterprise (SMB or SME) – you can effectively advertise your business through low-cost digital channels. The cornerstone of your own marketing efforts will be your website. Invest wisely within your website, and be sure which it does these:
Adequately represents your company and brand (appear and feel, messaging)
Adequately speaks to your target market
Are available by searchers on top search engine listings
Is updated and simply navigable
Provides multiple channels for customer communication
Connects to many other marketing efforts
It is recommended that you deal with a professional web site design firm that is certainly skilled in website design and seo. Because your internet site is the building blocks to and from which all other digital channels will lead, it should be considered one of your top business investments.
When you have your website complete, another steps will be to launch regular monthly or bi-monthly e-mail campaigns, and interact with customers via social media marketing. If you are truly on a shoestring budget, they are efforts that can be done in-house (by someone with the proper knowledge) or for an inexpensive by a third party digital marketing agency. Make certain that all of your efforts lead customers back to your web page where they are able to fully engage together with your business, goods and services, and judge the channels by which they contact you.
If you’re thinking about getting aggressive with search marketing, it is possible to reserve some digital marketing dollars for search engine optimization and pay-per-click advertising. Many businesses today rely heavily on being located online to achieve new clients. A standard misconception among business people is the fact that simply possessing a website implies that customers will find it. Not. Your web site must be constructed with specific key words and phrases, meta data, page content and linking strategies that can help it reach top search rankings.
Because many key phrases and words have stiff competition for top search rankings, you need to supplement your organic search engine optimisation efforts with pay-per-click advertising. Getting established with pay-per-click advertising campaigns could be a little daunting, but with a bit of time, effort and instruction, that too can be carried out in-house, or perhaps for a reasonable cost with an outside digital marketing agency.
Beyond e-mail, social media marketing and search engine optimization, it is possible to venture into a host of other digital marketing efforts. Mobile advertising, radio, television, electronic billboards and uzbiso more are available as marketing outlets. Whatever digital efforts you decide on, they need to all connect and tie in your foundation – your organization website.
If you have the means, a wise investment will be to engage the assistance of a digital marketing agency to assist in your marketing efforts. Today, many digital agencies offer multiple amounts of company to accommodate businesses large and small.